For local advertisers
A local billboard that follows your customers home.
Your ad, on screens riding through your neighbourhood, every day — no design agency, no six-figure minimum, no lock-in.
The mechanism
What it actually is
We don't add riders. We equip the ones already on the road.
PedalPanel puts a small LED advertising screen on the delivery bags already carried by e-bike riders working for Uber Eats, DoorDash, and other delivery platforms in your area. As riders do their normal deliveries, your ad rotates on the screen — repeatedly, in the same streets, to the same residents, day after day.
We don't change how riders work. We just put a screen on bags that are already moving through your suburb, all day, every day.
The psychology
Why it works
The same rider, the same streets, day after day. That's what a billboard can't do.
A billboard is fixed — it only reaches whoever happens to drive past. Your PedalPanel ad rides the same delivery routes through your neighbourhood every day, past the same homes, offices and cafés, on a screen that's already moving through streets a static sign never reaches.
That repetition is what builds recognition — it typically takes around seven exposures before a message sticks. A city-wide fleet of riders doing normal deliveries racks that up automatically, without you paying for a fixed spot only some of your customers ever pass.
Reach
City-wide, like never before
Physical advertising was never built to scale across a whole city. Now it is.
Getting a physical presence across Sydney used to mean a billboard network — a different contract, a different price, in every suburb you wanted to appear in. The only thing that ever scaled city-wide affordably was digital: a Meta or Google campaign with a radius dial. PedalPanel is the first time those two things aren't a trade-off.
Your ad rides across the whole city by default — every active rider, every neighbourhood the fleet delivers into, all day. It's the reach of a digital city-wide buy, except it's physical, it's moving through real streets, and people see it more than once. That repetition is the part a scrollable ad can't do.
Rough cost to be everywhere
- physical
- city-wide
- physical
- city-wide
Precision
Pick where your ad shows up
City-wide is the default, but it isn't the only option. Every campaign can be pointed at specific zones — select the areas where you want your ad eligible to appear, and it plays only to riders passing through them. Right now, zones are large — City, West, South, City North and North, five broad districts across where we're live today. As our fleet grows, coverage expands past these zones toward Sydney-wide, and each existing zone also splits into smaller, more precise areas — a live map, not a fixed one.
Help draw the map
The zone map is still being drawn. Advertisers who come on now aren't just getting in early — they're some of the first campaigns to help shape where those boundaries land as the map sharpens.
How pricing works
You set a daily budget — that's the only number you need to think about. We handle the rest: pacing your spend across the day, weighting it toward the hours your customers are actually out and about (lunch and evening), and showing your ad in a continuous rotation alongside a small number of other advertisers, never buried among dozens.
You only pay for time your ad is verifiably live and moving — tracked directly from the screen's own GPS. If your full budget isn't used on a given day, you're not charged for it. No wasted spend, no black-box reporting.
Pricing at a glance
This is what your budget delivers — and if we ever fall short, you're not charged for the difference.
Why this is different
Physical presence, without the billboard price tag.
Most local advertising options force a trade-off: billboards are expensive and fixed in one spot; social ads are cheap but easy to scroll past and forget; letterbox drops go straight in the recycling. PedalPanel is the first way to get physical, repeated, real-world visibility in your own neighbourhood — at a price close to what you'd spend on a modest social campaign, not a billboard contract.
| PedalPanel | Billboard | Social ads | Print / letterbox | |
|---|---|---|---|---|
| Cost | Low, you set it | High, fixed | Low | Medium |
| Lock-in | None | Months+ | None | Per run |
| Physical, real-world presence | Yes, moving | Yes, fixed | No | Briefly |
| Local targeting | Selectable zones | One spot | Broad radius | Local |
| Setup effort | Minimal | Agency + design | Creative + ad ops | Print + drop |
-
PedalPanel
- Cost
- Low, you set it
- Lock-in
- None
- Physical presence
- Yes, moving
- Local targeting
- Selectable zones
- Setup effort
- Minimal
-
Billboard
- Cost
- High, fixed
- Lock-in
- Months+
- Physical presence
- Yes, fixed
- Local targeting
- One spot
- Setup effort
- Agency + design
-
Social ads
- Cost
- Low
- Lock-in
- None
- Physical presence
- No
- Local targeting
- Broad radius
- Setup effort
- Creative + ad ops
-
Print / letterbox
- Cost
- Medium
- Lock-in
- Per run
- Physical presence
- Briefly
- Local targeting
- Local
- Setup effort
- Print + drop
Getting started is simple
No creative agency required, no long contracts, no minimum spend that only makes sense for big brands. Set a budget, tell us your area, and we take care of the rest — from placement to reporting.
Ready to get your business in front of your neighbourhood?