/* ==========================================================================
   Advertiser page
   ========================================================================== */

/* ---------- Hero ---------- */

.adv-hero {
  padding-top: clamp(48px, 8vw, 88px);
  padding-bottom: clamp(56px, 8vw, 96px);
}

.adv-hero-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 48px;
  align-items: center;
}

@media (min-width: 900px) {
  .adv-hero-grid {
    grid-template-columns: 1.05fr 0.95fr;
    gap: 56px;
  }
}

.adv-hero-copy h1 {
  font-size: clamp(2.1rem, 4.6vw, 3.4rem);
  max-width: 15ch;
}

.adv-hero-copy .lede {
  max-width: 46ch;
  font-size: 1.15rem;
}

.adv-hero-copy .btn {
  margin-top: 32px;
}

/* Bag / screen product mock (placeholder for real footage) */

.bag-mock {
  max-width: 380px;
  margin-inline: auto;
}

.bag-mock-strap {
  width: 64%;
  height: 22px;
  margin-inline: auto;
  background: var(--ink);
  border-radius: 8px 8px 0 0;
}

.bag-mock-body {
  position: relative;
  background: var(--ink);
  border-radius: 20px;
  padding: 16px;
  box-shadow: 0 30px 60px -30px rgba(20, 20, 26, 0.45);
}

.bag-mock-screen {
  position: relative;
  aspect-ratio: 4 / 3;
  border-radius: 12px;
  background: #1c1c24;
  overflow: hidden;
  border: 1px solid #34343f;
}

.ad-slide {
  position: absolute;
  inset: 0;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  gap: 6px;
  padding: 18px;
  opacity: 0;
  color: #fff;
  animation: adRotate 9s infinite;
}

.ad-slide-1 { background: linear-gradient(160deg, #ff2c68, #b8134a); animation-delay: 0s; }
.ad-slide-2 { background: linear-gradient(160deg, #14141a, #35354a); animation-delay: -3s; }
.ad-slide-3 { background: linear-gradient(160deg, #10202a, #124a56); animation-delay: -6s; }

@keyframes adRotate {
  0%, 30% { opacity: 1; }
  33%, 100% { opacity: 0; }
}

@media (prefers-reduced-motion: reduce) {
  .ad-slide { animation: none; }
  .ad-slide-1 { opacity: 1; }
}

.ad-tag {
  font-size: 0.68rem;
  opacity: 0.7;
  letter-spacing: 0.06em;
}

.ad-brand {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 1.15rem;
}

.ad-line {
  font-size: 0.82rem;
  opacity: 0.85;
}

.bag-mock-vents {
  height: 10px;
  margin-top: 12px;
  border-radius: 4px;
  background-image: repeating-linear-gradient(90deg, #3a3a46 0 6px, transparent 6px 12px);
  opacity: 0.6;
}

.bag-mock-caption {
  text-align: center;
  margin-top: 16px;
  font-size: 0.78rem;
  color: var(--ink-faint);
  letter-spacing: 0.03em;
}

/* ---------- Shared two-col prose ---------- */

.two-col {
  display: grid;
  grid-template-columns: 1fr;
  gap: 24px;
}

.two-col p {
  color: var(--ink-soft);
  font-size: 1.02rem;
  line-height: 1.65;
}

@media (min-width: 800px) {
  .two-col {
    grid-template-columns: 1fr 1fr;
    gap: 40px;
  }
}

/* ---------- Why it works / loop diagram ---------- */

.why-works {
  background: var(--paper-alt);
  border-top: 1px solid var(--paper-line);
  border-bottom: 1px solid var(--paper-line);
}

/* ---------- Coverage ---------- */

.coverage-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 44px;
  align-items: center;
}

@media (min-width: 900px) {
  .coverage-grid {
    grid-template-columns: 1.1fr 0.9fr;
  }
}

.coverage-map {
  position: relative;
  max-width: 340px;
  margin-inline: auto;
  color: var(--paper-line);
}

.coverage-map svg {
  width: 100%;
  height: auto;
  aspect-ratio: 1 / 1;
}

.cov-grid path {
  stroke-width: 1;
  opacity: 0.9;
}

.cov-ring {
  fill: none;
  stroke: var(--pink);
  stroke-width: 1.2;
}

.cov-ring-1 { opacity: 0.5; }
.cov-ring-2 { opacity: 0.32; }
.cov-ring-3 { opacity: 0.16; }

.cov-ring-1 {
  animation: covPulse 3.6s var(--ease) infinite;
}

@keyframes covPulse {
  0%, 100% { opacity: 0.5; }
  50% { opacity: 0.22; }
}

@media (prefers-reduced-motion: reduce) {
  .cov-ring-1 { animation: none; }
}

.cov-dots circle {
  fill: var(--ink-faint);
}

.cov-shop {
  fill: var(--ink);
  stroke: #fff;
  stroke-width: 2;
}

.coverage-map-label {
  text-align: center;
  margin-top: 12px;
  font-size: 0.76rem;
  color: var(--ink-faint);
}

/* ---------- Pricing ---------- */

.pricing {
  background: var(--paper-alt);
  border-top: 1px solid var(--paper-line);
  border-bottom: 1px solid var(--paper-line);
}

.pricing-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 40px;
  align-items: start;
}

@media (min-width: 900px) {
  .pricing-grid {
    grid-template-columns: 1fr 0.85fr;
  }
}

.budget-card {
  background: var(--paper);
  border: 1px solid var(--paper-line);
  border-radius: var(--radius-lg);
  padding: 30px;
}

.budget-tabs {
  display: flex;
  gap: 8px;
  margin-bottom: 24px;
}

.budget-tab {
  flex: 1;
  font-family: var(--font-mono);
  font-size: 0.82rem;
  padding: 10px 8px;
  border-radius: var(--radius-sm);
  border: 1px solid var(--paper-line);
  background: var(--paper);
  color: var(--ink-soft);
  cursor: pointer;
  transition: border-color 0.25s var(--ease), color 0.25s var(--ease), background 0.25s var(--ease);
}

.budget-tab:hover {
  border-color: var(--pink);
  color: var(--ink);
}

.budget-tab.is-active {
  background: var(--ink);
  border-color: var(--ink);
  color: #fff;
}

.budget-output {
  display: flex;
  align-items: baseline;
  gap: 14px;
  flex-wrap: wrap;
}

.budget-amount {
  font-size: 2rem;
  font-weight: 500;
  color: var(--ink);
}

.budget-unit {
  font-size: 1rem;
  color: var(--ink-faint);
}

.budget-arrow {
  color: var(--ink-faint);
  font-size: 1.2rem;
}

.budget-plays {
  font-family: var(--font-mono);
  font-size: 1.5rem;
  color: var(--pink-deep);
}

.budget-plays-label {
  font-size: 0.95rem;
  color: var(--ink-faint);
  font-family: var(--font-body);
}

.budget-footnote {
  margin-top: 18px;
  font-size: 0.82rem;
  color: var(--ink-faint);
  line-height: 1.5;
}

/* ---------- Why it works: fact card ---------- */

.fact-card {
  position: relative;
  background: var(--paper);
  border: 1px solid var(--paper-line);
  border-radius: var(--radius-lg);
  padding: 30px;
  box-shadow: 0 24px 48px -32px rgba(20, 20, 26, 0.22);
}

.fact-label {
  font-size: 0.72rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink-faint);
  margin-bottom: 10px;
}

.fact-number {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 4.4rem;
  line-height: 1;
  color: var(--pink);
}

.fact-caption {
  margin-top: 14px;
  color: var(--ink-soft);
  font-size: 0.94rem;
  line-height: 1.55;
  max-width: 27ch;
}

/* Dots "chase" in sequence, echoing the idea of repeated exposure — a
   small, targeted personality moment rather than a page-wide effect. */
.fact-dots {
  display: flex;
  gap: 7px;
  margin: 22px 0 16px;
}

.fact-dots span {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--paper-line);
  animation: factChase 3.85s ease-in-out infinite;
}

.fact-dots span:nth-child(1) { animation-delay: 0s; }
.fact-dots span:nth-child(2) { animation-delay: 0.18s; }
.fact-dots span:nth-child(3) { animation-delay: 0.36s; }
.fact-dots span:nth-child(4) { animation-delay: 0.54s; }
.fact-dots span:nth-child(5) { animation-delay: 0.72s; }
.fact-dots span:nth-child(6) { animation-delay: 0.9s; }
.fact-dots span:nth-child(7) { animation-delay: 1.08s; }

@keyframes factChase {
  0%, 92%, 100% { background: var(--paper-line); }
  8%, 20% { background: var(--pink); }
}

@media (prefers-reduced-motion: reduce) {
  .fact-dots span {
    animation: none;
    background: var(--pink);
    opacity: 0.5;
  }
}

.fact-footnote {
  margin-top: 4px;
  padding-top: 16px;
  border-top: 1px dashed var(--paper-line);
  font-size: 0.78rem;
  color: var(--ink-faint);
}

/* ---------- Why this is different: cost preview strip ---------- */

.compare {
  position: relative;
  overflow: hidden;
}

.cost-preview {
  position: relative;
  z-index: 1;
  max-width: 420px;
  width: 100%;
  display: flex;
  flex-direction: column;
  gap: 14px;
}

.cost-row {
  display: grid;
  grid-template-columns: 92px 1fr 56px;
  align-items: center;
  gap: 14px;
  font-size: 0.88rem;
}

.cost-name {
  color: var(--ink-soft);
}

.cost-bar-track {
  height: 8px;
  border-radius: 5px;
  background: var(--paper-line);
  overflow: hidden;
}

.cost-bar {
  height: 100%;
  width: 0;
  border-radius: 5px;
  background: var(--ink-faint);
  transition: width 1.1s var(--ease);
}

.cost-bar-pp {
  background: var(--pink);
}

.cost-row-pp .cost-name {
  color: var(--ink);
  font-weight: 600;
}

.cost-amt {
  text-align: right;
  color: var(--ink-faint);
}

.cost-row-pp .cost-amt {
  color: var(--pink-deep);
  font-weight: 600;
}

/* ---------- Comparison table ---------- */

.compare-table-wrap {
  margin-top: 40px;
  overflow-x: auto;
  border: 1px solid var(--paper-line);
  border-radius: var(--radius-lg);
}

.compare-table {
  width: 100%;
  min-width: 640px;
  border-collapse: collapse;
  font-size: 0.92rem;
}

.compare-table th,
.compare-table td {
  padding: 16px 18px;
  text-align: left;
  border-bottom: 1px solid var(--paper-line);
  white-space: nowrap;
}

.compare-table tbody tr:last-child th,
.compare-table tbody tr:last-child td {
  border-bottom: none;
}

.compare-table thead th {
  font-family: var(--font-mono);
  font-size: 0.74rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--ink-faint);
  font-weight: 500;
  background: var(--paper-alt);
}

.compare-table tbody th {
  font-weight: 600;
  color: var(--ink);
  background: var(--paper-alt);
}

.compare-table th:first-child {
  position: sticky;
  left: 0;
  z-index: 1;
}

.compare-table td {
  color: var(--ink-soft);
}

.compare-table .col-pp {
  background: var(--pink-tint-2);
  color: var(--ink);
  font-weight: 600;
  position: relative;
}

.compare-table thead th.col-pp {
  color: var(--pink-deep);
  background: var(--pink-tint);
}

.dot {
  display: inline-block;
  width: 8px;
  height: 8px;
  border-radius: 50%;
  margin-right: 10px;
  background: var(--ink-faint);
}

.col-pp .dot {
  background: var(--pink-deep);
}

/* ---------- Closing ---------- */

.closing-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 40px;
  align-items: center;
}

@media (min-width: 900px) {
  .closing-grid {
    grid-template-columns: 1fr 0.8fr;
  }
}

.closing-grid h2 {
  font-size: clamp(1.6rem, 3vw, 2.1rem);
  max-width: 16ch;
}

.closing-cta {
  background: var(--ink);
  color: #fff;
  padding: 32px;
  border-radius: var(--radius-lg);
  text-align: center;
}

.closing-question {
  font-family: var(--font-display);
  font-size: 1.15rem;
  margin-bottom: 20px;
}