For local advertisers
A local billboard that follows your customers home.
Your ad, on screens riding through your neighbourhood, every day — no design agency, no six-figure minimum, no lock-in.
live rotation — your ad here
The mechanism
What it actually is
We don't add riders. We equip the ones already on the road.
PedalPanel puts a small LED advertising screen on the delivery bags already carried by e-bike riders working for Uber Eats, DoorDash, and other delivery platforms in your area. As riders do their normal deliveries, your ad rotates on the screen — repeatedly, in the same streets, to the same residents, day after day.
We don't change how riders work. We just put a screen on bags that are already moving through your suburb, all day, every day.
The psychology
Why it works
Repetition is the whole game. Recognition takes about seven views.
Advertising works through repetition and recognition — the same principle behind a billboard on your daily commute. You don't remember a billboard because you stopped and stared at it once. You remember it because you passed it a hundred times.
PedalPanel works the same way, except instead of one fixed billboard, your ad is moving through the exact streets your customers live and work on — past their homes, their offices, their local cafés — over and over, building the kind of local recognition that a one-off social post can't.
Where your ad actually runs
Right now, PedalPanel coverage is built around individual e-bike rental shops — each shop's fleet of riders lives and delivers around that shop's local area. When you buy a campaign with us, your ad runs across the riders based out of shops in your chosen neighbourhood, which naturally keeps your ad hyperlocal to where your actual customers are.
As we sign on more rental shops across Sydney, coverage grows suburb by suburb — with the long-term goal of full city-wide coverage. You're getting in on hyperlocal advertising at its most targeted, before it scales city-wide.
How pricing works
You set a daily budget — that's the only number you need to think about. We handle the rest: pacing your spend across the day, weighting it toward the hours your customers are actually out and about (lunch and evening), and showing your ad in a continuous rotation alongside a small number of other advertisers, never buried among dozens.
You only pay for time your ad is verifiably live and moving — tracked directly from the screen's own GPS. If your full budget isn't used on a given day, you're not charged for it. No wasted spend, no black-box reporting.
Illustrative example
Based on ~90–140 plays per screen-hour of active coverage. Actual plays depend on live rider activity in your area.
Why this is different
Physical presence, without the billboard price tag.
Most local advertising options force a trade-off: billboards are expensive and fixed in one spot; social ads are cheap but easy to scroll past and forget; letterbox drops go straight in the recycling. PedalPanel is the first way to get physical, repeated, real-world visibility in your own neighbourhood — at a price close to what you'd spend on a modest social campaign, not a billboard contract.
| PedalPanel | Billboard | Social ads | Print / letterbox | |
|---|---|---|---|---|
| Cost | Low, you set it | High, fixed | Low | Medium |
| Lock-in | None | Months+ | None | Per run |
| Physical, real-world presence | Yes, moving | Yes, fixed | No | Briefly |
| Local targeting | Hyperlocal | One spot | Broad radius | Local |
| Setup effort | Minimal | Agency + design | Creative + ad ops | Print + drop |
Getting started is simple
No creative agency required, no long contracts, no minimum spend that only makes sense for big brands. Set a budget, tell us your area, and we take care of the rest — from placement to reporting.
Ready to get your business in front of your neighbourhood?